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NEWS

Is your Underwear Ruining your Life?

Ashley Harvey
Underwear has historically been very commoditized — it’s really all been about cheap, multi-pack, mass-produced stuff to buy on sale — but that is very different from the role that these products play in a consumer’s life.   We'll keep this brief Underwear is the only thing in your closet that you wear every single day — it dictates how comfo...
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How this Female Founder is Improving Comfort for Men's Balls

Ashley Harvey
JustWears is the disruptive, direct to consumer brand that is changing the way that men think about underwear. The underwear features contemporary designs, next-gen fabrics, and attention-grabbing innovation without compromising on style or cost.      Where it all began... The company is the brainchild of 26-year-old entrepreneur Yang Liu, who...
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How your Underwear Can Help Save the World

Ashley Harvey
    For what it's earth... Over 60 percent of fabric fibers are derived from fossil fuels, according to a recent NYT article. If and when these clothes eventually end up in a landfill, it would take hundreds of years for them to biodegrade.  Even worse, more than 8 percent of global greenhouse gas emissions are produced by the apparel and footw...
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This UK Company is Revolutionizing the Mens Underwear Market

Ashley Harvey
As consumption moves from bricks to clicks, a new generation of digitally native brands is changing the face of retail. From razors to trousers, glasses to mattresses, this new generation of powerful online-built companies are disrupting traditional industries with innovative products and more in touch branding. JustWears, a London company, is n...
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