Who are you?
We're JustWear'em, the disruptive, direct to consumer brand that revolutionises the men’s basics market. Our products bring together contemporary designs, next-gen fabrics, and attention-grabbing innovation without compromising on style or cost.
Yeah, yeah, yeah, you would say that. What makes you different?
JustWear'em contains a unique cooling pouch design that says no to sweat and gives your crown jewels the palace they deserve.
Why are you doing this?
We spoke to hundreds of men and they all told us the same thing. Their underwear was underwhelming and was letting them down. We thought we could do better.
But why underwear? Surely there are loads of good underwear brands already?
Not really. you're wearing underwear right now (we hope) and it is the first thing you put on and the last thing you take off. Underwear impacts how you feel and how your clothes fit, but many men don’t give it a second thought – it is a total utility purchase. The brands know this and keep charging you through the nose for the same old stuff.
More than ever before the average guy is taking his underwear seriously, but options currently in the market do not speak to the modern man. At one end you have overpriced aspirational brands (think sultry B&W shots of David Beckham) or depressingly poor quality ‘value’ brands that ride up, chafe and fall apart (think depressing Primark multipack).
We believe we could do better.
Sure, but who are you? You're probably just a trading company for some huge
Nope. JustWear'em is the brainchild of 26-year-old entrepreneur Yang Liu who gave up a secure career working in the world of venture capital to follow a startup idea that snowballed from her frustration with the sorry state of men’s underwear.
A woman?!?! What does she know about what men need downstairs?
It's 2018 dude. We think Yang can answer this one best.
“It’s funny how often you need an outside perspective to realize something’s up. Guys can’t stop talking or thinking about their junk. Surely, they’d all have really comfy, high-quality boxers to look after these ‘jewels’ they’re so proud of – but they don’t! Men’s underwear is long overdue for a serious upgrade.”
OK, OK, so what is this pouch all about?
We’ve spent months and over 50 prototypes crafting the perfect home for your package - Our special pouch gives you more space and comfort while keeping everything in its rightful place. That means no more adjusting, no more chafing, no more bunching up and most importantly, the end of sweaty balls as you know it.
So it looks like you make two styles, Pro and Active.
Some people said they were not keen on the idea of a pouch, but liked the idea of their junk having more room to roam.
So we've developed two styles: one casual everyday wear, and one for the more active or sporty guy.
What's the difference?
JustWear'em Pro is perfect for your everyday hustle. This is high-quality underwear with enhanced space in the front. The extra space prevents you from awkward adjustments and helps reduce skin friction between your legs and your boys.
JustWear'em Active is ideal for keeping you cool with an athletic cut. We invented the dual pouch design to separate your member and boys. The upper pouch functions as quick draw access. The lower pouch is made of high-performance mesh fabric to wick away sweat and create more air flow.
I like to wear underwear with crazy patterns and stuff, but you only have a few colours, what gives?
We wanted to get our core product right before we added anything else, so we launched with a range of super vibrant colours, from watermelon red to azure blue.
But we're already working on a range of new patterns and styles and we're developing partnerships with some cool designers to make sure the next range of Joeys cater for funky guys like you.
Our existing customers will get to vote on the next styles we make.
OK, it sounds good and I'm ready to say goodbye to sweaty balls what should I do?
Head over to our shopping pages and buy a pack of JustWear'em today. We'll ship them directly to your house, office, castle or prison cell.
But you charge for shipping! Is it cheaper to go and get underwear from the shop?
Is it really? If you think about the cost of shipping ( and a lot of other things) are already factored into the price of the crappy underwear you are wearing now.
With JustWear'em you can see the real price of things, and don't forget we offer free UK shipping on orders over £95.
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Join our mailing list. just drop your deets in the box below.