What you wear below the belt really matters!

The Editor pick top-3 must buy gift for him.

"It's high time we had an underwear revolution, and this may be better start of it."

The best presents for him.

"Two Londoners created underwear that's going viral on Kickstarter."

Meet your new favourite underwear

A palace for your phallus

Innovative pouch design offers more support and better airflow to your boys.

Cutting edge comfort

Designed to move in perfect harmony with you and your boys. No more riding up, no more chafing.

Stay dry, feel fly

Sweat busting design and a quick-dry fabric to keep your jewels dry.

Fabric from the future

Made from sustainable Austrian beech trees, this is the fabric that tells sweat to jog on.

Made from wood
for your wood

Our fabric is made from soft cellulosic fibre sourced from sustainable Austrian beech trees. Our products are made in a non-toxic and renewable manufacturing process for your peace of mind.

TELL COTTON TO JOG ON

The pouch is a palace
for your phallus

We invented a unique ergonomic pouch to treat your crown jewels like royalty!

The upper pouch functions as quick-draw access while the lower pouch is made of high-performance mesh fabric to wick away sweat and create more air flow down under.

VISIT THE PALACE

So goddamn FIT!

You've never felt underwear that fits like this! From ergonomic cut-fitting fabric, anti-roll waistband to slightly longer legs that won't ride up or bunch, we promise you a perfectly snug fit.

FREE FOR YOURSELF