Take care of
where it all began
Check out our brand new limited edition Father’s Day gift boxes
Boxer Briefs Trunks Briefs Boxer Briefs Trunks
*As seen on Dragons’ Den
What you wear below the belt really matters!
Meet your new favourite underwear
A palace for your phallus®
Innovative pouch design offers more support and better airflow to your boys.
Cutting edge comfort
Designed to move in perfect harmony with you and your boys. No more riding up, no more chafing.
Stay dry, feel fly
Sweat busting design and a quick-dry fabric to keep your jewels dry.
Fabric from the future
Made from sustainable Austrian beech trees, this is the fabric that tells sweat to jog on.
Made from wood
for your wood
Our fabric is made from soft cellulosic fibre sourced from sustainable Austrian beech trees. Our products are made in a non-toxic and renewable manufacturing process for your peace of mind.
TELL COTTON TO JOG ON
The pouch is a palace
for your phallus®
We invented a unique ergonomic pouch to treat your crown jewels like royalty!
The upper pouch functions as quick-draw access while the lower pouch is made of high-performance mesh fabric to wick away sweat and create more air flow down under.
VISIT THE PALACE
So goddamn FIT!
You've never felt underwear that fits like this! From our ergonomic design, super soft fabric and anti-roll waistband to the slightly longer legs that won't ride up or bunch, we promise you a perfectly snug fit.
FREE YOURSELFWhat It’s Really Like to Go On Dragons’ Den
We confidently faced the fury of the Dragons on the popular BBC 2 show. The fire breathing dragons couldn’t cause a sweat against our undie rockin' team. See what went down and how we gained Peter Jones as a JWBaller.
SEE OUR STORY
The Editor pick top-3 must buy gift for him.
As seen on Dragons' Den.
As seen on Gogglebox.
As seen on This Morning.
"0% sweat, 100% comfort"