We sampled over 1,000 fabrics before we found THE ONE - amazingly soft cellulosic fibre, Micro Modal Air. It is natural, high-performance fabric that is sustainably sourced from Austria. More importantly, it feels amazing as it's 3x softer than cotton!
Our fabric is made from soft cellulosic fibre sourced from sustainable Austrian beech trees. Our products are made in a non-toxic and renewable manufacturing process for your peace of mind.
This process of making beech trees into this wonderful fabric aims to reduce waste as much as possible - using 20x less water than cotton.
MicroModel feels as soft as a feather but way more durable than traditional fabrics. It is the Stretch Armstrong of the fabric world. It remains absorbent, soft, supple, and retains its shape even after repeated washes.
Our fabric is resistant to pilling, shrinkage, and changing shape during washing. Unlike cotton equivalents, it remains absorbent, soft and supple after repeated washes.
The Fresh Feelin' Anti-Microbial properties help prevent body odour, and the quick-drying fabric will make these your most comfortable summer yet!
Up to 50% more absorbent than cotton, so you will never feel sweaty and sticky down there. Our fabric is also antimicrobial to prevent odour.
Whilst cotton traps sweat and moisture, MicroModal is incredibly absorbent, wicks away moisture, and is quick drying - keeping you fresh all day.
The Fit Is Out Of This World
JW gives you a perfectly snug fit to help prevent riding up. The ultra soft fabric gives a compression-like feel with all the quick-dry attributes demanded by today’s sports underwear.
Making The Goods
From sourcing to manufacturing, we seek the best from around the world to make our products.
Sustainability, transparency, and ethical manufacturing processes are non-negotiable. That’s why we partnered with a family-run manufacturer with direct fabric supply from Europe.
We recycle the wasted products for better usage.
The remaining wood left from the production process is recycled to heat and supply energy to the production facility.
It empowers the local community. For every 100 pairs we sell per month, 1 full-time job is added back to the assembly line.