At JustWears, we're nuts about
making incredibly comfortable men’s underwear.
We have but 1 guiding principle...
Be Humble, But Have Balls
It all started in a Bangkok hostel.
Alex and Yang grew up on opposite sides of the world. One in China, the other in the States.
One fateful night, we stumbled upon each other in a youth hostel in Thailand while on vacation. It’s amazing how chance meetings can sometimes change the course of your life!
After years of long distance, we finally decided to meet in the middle and make the UK our home.
“Do you have sweaty balls?”
“Are your undies uncomfortable?”
While working in finance, Alex regularly complained about his underwear not fitting properly. When we couldn’t find a solution in the market, I decided to do something ballsy about it!
I traveled around the globe, tested thousands of fabrics and beta tested +40 prototypes before we found that everyone seemed to love!
What began as an idea quickly took off on Kickstarter!
Within the first 30 days of our Kickstarter launch, we had thousands of people pre-ordering JustWears. JustWears quickly climbed the charts to become the most backed apparel project in the UK!
We were overwhelmed and overjoyed by the amount of support we received from those early supporters!
We went on BBC2’s Dragons’ Den!
We were convinced to make the dragons believe JustWears was the most comfortable underwear your balls deserve.
While Touker Suleyman assured us with confidence by saying “you two together will make it”, we couldn’t be more happier to hear that Peter Jones is wearing JustWears now.
But this is not just Alex and Yang’s dream. With everyone’s support, we’re on a mission to make your basics not basic anymore!
On the ball.
We make one thing; incredible underwear, and we do it better than anyone else.
We aim to never take ourselves too seriously and have fun with every interaction.