
Female Founder Improving Comfort for Men's Balls

JustWears at TEDxOxford
The 2023 conference was a live event featuring high-profile speakers from all across the globe as they told their stories of ‘A World Imagined’. Attendees were inspired by Yang’s story of...
JustWears at TEDxOxford
The 2023 conference was a live event featuring high-profile speakers from all across the globe as they told their stories of ‘A World Imagined’. Attendees were inspired by Yang’s story of...

Funding Female Founders
Behind every great woman, is a team of other women. Our CEO and founder Yang Liu shared her entrepreneurial insights alongside a panel of amazing women at Funding Female Founders...
Funding Female Founders
Behind every great woman, is a team of other women. Our CEO and founder Yang Liu shared her entrepreneurial insights alongside a panel of amazing women at Funding Female Founders...

JustWears Innovation Award
We are delighted to announce that JustWears was selected as one of 20 finalists in the Amazon Launchpad Innovation Awards!
JustWears Innovation Award
We are delighted to announce that JustWears was selected as one of 20 finalists in the Amazon Launchpad Innovation Awards!

A Christmas Must Have for Men
As Christmas quickly approaches, be sure that your king and two guards get the gift of comfort! Just ask Habibti magazine!
A Christmas Must Have for Men
As Christmas quickly approaches, be sure that your king and two guards get the gift of comfort! Just ask Habibti magazine!

Spirit of Christmas! Come See Us!
Nothing says Spirit of Christmas like new pants! Come see us at the Spirit of Christmas Fair from 31 October to 6 November and get everything you need for the...
Spirit of Christmas! Come See Us!
Nothing says Spirit of Christmas like new pants! Come see us at the Spirit of Christmas Fair from 31 October to 6 November and get everything you need for the...

Happy Birthday, JustWears!
It’s our 4th birthday! This week has been full of celebrations for where we are today. We always use our motto, ‘be humble but have balls,’ to keep striding forward...
Happy Birthday, JustWears!
It’s our 4th birthday! This week has been full of celebrations for where we are today. We always use our motto, ‘be humble but have balls,’ to keep striding forward...

John Lewis Partnering with JustWears!
We are ecstatic to announce our official launch with the fantastic UK department store, John Lewis!
John Lewis Partnering with JustWears!
We are ecstatic to announce our official launch with the fantastic UK department store, John Lewis!

JustWears Amongst Fastest Growing Wearable Star...
JustWears have been featured as one of London’s fastest-growing wearable startups.
JustWears Amongst Fastest Growing Wearable Star...
JustWears have been featured as one of London’s fastest-growing wearable startups.

Podcast: How this "cheeky" brand was built!
Paul Archer has featured JustWears in the newest podcast @Building Brand advocacy.
Podcast: How this "cheeky" brand was built!
Paul Archer has featured JustWears in the newest podcast @Building Brand advocacy.

Men's Brand Joins Fight for Women Built Busines...
JustWears has joined the @BuyWomenBuilt movement, which supports women-built brands and changes the shape and face of our economy.
Men's Brand Joins Fight for Women Built Busines...
JustWears has joined the @BuyWomenBuilt movement, which supports women-built brands and changes the shape and face of our economy.

JustWears Partners with Amex
We are incredibly excited to announce that JustWears is partnering with the awesome American Express to offer all you lovely Amex customers an amazing deal on our unbelievaball underwear!
JustWears Partners with Amex
We are incredibly excited to announce that JustWears is partnering with the awesome American Express to offer all you lovely Amex customers an amazing deal on our unbelievaball underwear!

London & Partners' Business Growth Programme
We are super thrilled that our CEO Yang Liu spoke at the London & Partners Business Growth Programme event at Fora Spitalfields.
London & Partners' Business Growth Programme
We are super thrilled that our CEO Yang Liu spoke at the London & Partners Business Growth Programme event at Fora Spitalfields.

Work Hard, Play Hard!
One perk of working with a small team is they really do become family, which is why JustWears provides as many fun experiences as possible for the team.
Work Hard, Play Hard!
One perk of working with a small team is they really do become family, which is why JustWears provides as many fun experiences as possible for the team.

JustWears' Female Founder in Forbes' 30 under 30!
Every year Forbes honours 30 people out of millions for their outstanding accomplishments before they hit the age of 30. This year JustWears' Founder and CEO, Yang Liu, was one...
JustWears' Female Founder in Forbes' 30 under 30!
Every year Forbes honours 30 people out of millions for their outstanding accomplishments before they hit the age of 30. This year JustWears' Founder and CEO, Yang Liu, was one...

ESG: Purpose Led Profit
Check out our CEO Yang Liu having a fascinating discussion about purpose-led profit and how businesses who change the world focus on ESG.
ESG: Purpose Led Profit
Check out our CEO Yang Liu having a fascinating discussion about purpose-led profit and how businesses who change the world focus on ESG.

JustWears 'Behind the Scenes' Insights
JustWears is a sustainable men’s underwear brand, which provides the most comfortable alternative to regular boxers and briefs.
JustWears 'Behind the Scenes' Insights
JustWears is a sustainable men’s underwear brand, which provides the most comfortable alternative to regular boxers and briefs.

JustWears Is Popping Up At Lakeside!
With the Christmas season quickly approaching, we are excited to be erecting our first-ever pop-up store in Lakeside Shopping Centre this week.
JustWears Is Popping Up At Lakeside!
With the Christmas season quickly approaching, we are excited to be erecting our first-ever pop-up store in Lakeside Shopping Centre this week.

What It's Really Like to Go On Dragons' Den
Early last year, we received an email from an assistant producer at BBC Dragons' Den about potentially coming on their show this year. He invited us to come into BBC headquarters...
What It's Really Like to Go On Dragons' Den
Early last year, we received an email from an assistant producer at BBC Dragons' Den about potentially coming on their show this year. He invited us to come into BBC headquarters...

This UK Company is Revolutionising Men's Underwear
As consumption moves from bricks to clicks, a new generation of digitally native brands is changing the face of retail.
This UK Company is Revolutionising Men's Underwear
As consumption moves from bricks to clicks, a new generation of digitally native brands is changing the face of retail.

Female Founder Improving Comfort for Men's Balls
JustWears is the disruptive, direct to consumer brand that is changing the way that men think about underwear.
Female Founder Improving Comfort for Men's Balls
JustWears is the disruptive, direct to consumer brand that is changing the way that men think about underwear.

Is Your Underwear Ruining Your Life?
Premium men’s basics have largely been dominated by high street brands which have failed to innovate over the past decade. One startup founder is working hard to change this.
Is Your Underwear Ruining Your Life?
Premium men’s basics have largely been dominated by high street brands which have failed to innovate over the past decade. One startup founder is working hard to change this.

How Your Underwear Can Help Save the World
Over 60 percent of fabric fibres are derived from fossil fuels, according to a recent NYT article. One startup founder is working hard to change this.
How Your Underwear Can Help Save the World
Over 60 percent of fabric fibres are derived from fossil fuels, according to a recent NYT article. One startup founder is working hard to change this.

This is the GIF that started it all
Here it is. Behold. This is the GIF that started it all. Chapter 1 in the JoeyWears story. We hope you like it as much as we do.
This is the GIF that started it all
Here it is. Behold. This is the GIF that started it all. Chapter 1 in the JoeyWears story. We hope you like it as much as we do.

Is Your Underwear Reducing Your Sperm Count?
"Sweaty balls” are a bigger issue than we previously thought. Since it has been proven that sperm count decreases when the scrotum is overheated, the solution is to keep it...
Is Your Underwear Reducing Your Sperm Count?
"Sweaty balls” are a bigger issue than we previously thought. Since it has been proven that sperm count decreases when the scrotum is overheated, the solution is to keep it...