A new kind of comfort zone
We know that you're more you when you're comfy. So we've added a new mid-rise knicker to our women’s selection, crafted from your favourite material; MicroModal Air. It is silky soft against your skin and stays in place, whilst being anti-bacterial, sweat-wicking and absorbent for all-day freshness.
Made by women, for women
Our founder, Yang, created the world's best pants for men. So she really knows what she's talking about when it comes to our underwear drawers. We thought it was time she took a slice of the pie. Because who knows more about the problems of women's underwear, than someone who wears it too? You asked, Yang listened. We make underwear that's better for you - your body, your foof and your world too.
We’ll keep it brief...
We're working toward a world where you can be you, just more comfy. Since 2018, we've learned that human comfort improves people's lives. So when you told us you wanted women's knickers, we got hard at work because 'Life is too short for uncomfortable underwear'.